seo and positioning

The dynamic development of the Internet and its massive range has caused that it has become an ideal tool for advertising and promotion. In today’s increasing implementation of IT solutions in the World and society, the possibilities offered by the Internet are enormous, and the skillful use of it should be an important part of the marketing activity of every modern and successful business, both for those who have existed on the market for many years and for those, who take their first steps in the business. Just owning a website does not guarantee success, the real art is its promotion through effective use of the Internet marketing elements, especially SEO positioning.

What exactly is Internet marketing in search engines?

In short, referred to as SEM (English: Search Engine Marketing), is a set of activities aimed at improving access and the popularity of a website in the search engines. Among many processes within the SEM there are two essential elements: PPC (Pay Per Click) and SEO (Search Engine Optimization). What do we mean by these terms? PPC (Pay Per Click) – this is a form of advertising (most often in the form of a banner or link) for which, as literally understood, an advertiser pays per click, and not for its displaying. PPC is primarily identified with the paid search results, these are the links most often tagged as sponsored links (usually highlighting with a lighter background or border) that appear at the top of the list of results for that phrase or keyword.

SEO (Search Engine Optimization) - this is a series of activities and processes that optimize the web pages in such a way that they reach the highest positions in search engine rankings. In the industry, we most often come across the term positioning and optimization of websites. It is precisely positioning that is considered to be the most significant and most effective form of promotion on the Internet. If you have ever considered, why the web sites of the competing companies (perhaps existing on the market shorter than yours) appear on the first positions in search engine results, and your web site is not even in the top ten (or worse, it is not even indexed)? Yes, this is the effect of SEO campaigns and positioning.

So what is positioning?

As you have probably noticed having a website and adding it to the Google catalog and other search engines is not a guarantee of success in the network. If you have ever considered, why the web sites of the competing companies (perhaps existing on the market shorter than yours) appear on the first positions in search engine results, and your web site is not even in the top ten (or worse, it is not even indexed)? Yes, this is the effect of SEO campaigns and positioning.

Why SEO is important?

Not without a reason, it is precisely positioning, which is considered to be the most important and the most effective form of online promotion. According to the latest research, 70-80% of the potential customers hit on our website by Google. Lack of presence in Google search results or ignoring positioning limits the possibility of reaching the widest possible group of the recipients on the Web, and thus it reduces the possibility of maximizing the profits of an enterprise..

Thanks to positioning the website with the use of the selected phrases, we are sure that the users who reach it will be our target group. In other words, a user who reaches our website by typing in the search engine for eg "page design" will be aware of it, taking into account the specific product/service that he/she is interested in.

The presence of a page on Google and its high search position result in additional benefits such as increased credibility and prestige. If something is not on the Internet, it does not exist - it is quite a popular slogan, although perfectly reflecting the essence and positioning sense.

Audit and optimization

The next, but very important if not the most important, element in the positioning of a website is its optimization. What do we mean by website optimization? This is a series of actions aimed at improving website's performance both for visibility for search engines as well as transparency, navigation and usability for our visitors.


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